Responding to the Client Brief .

Responding to the Client Brief 

Explanation of demographics :

•   After gathering  all my information's that was given to me according to my target audience of Cadbury's relaunch,  I can finally confirm that the target audience will be  based on kids. The reason why in which i say so is because kids seem  to be loving the product way more than adult .

• In order to attract this  young audience, I would  personalise this chocolate packaging  by  creating something that will capture they  attention  ,and not only that  I would also include  little prizes  in which the more the young ones buy, the more chance they have in order  to  win something. This would then help me to  keep the target audience in place.  In addiction to that i would also  show  them how this new relaunch  is way  better than the old one by showing the differences.

• They are serval advantage in which I believe it will benefit  my advertising campaign . Those are   that more people will be involve as  my new relaunch would  include prizes . In that way people will try to buy more in order to win this magnificent prizes. Secondly this new relaunch will also include new type of chocolate texture with delicious taste. Lastly the packaging will be personalized for a specific target audience and also  cheaper that  usual .

• I believe that I might face serval challenges  with  this  new relaunch  . The reason why is  because it has a specific target audience , in which this could be a bigger challenge  for the new relaunch but could also be a successful  as it has much and bigger  chances than the old one . In addiction,  i would also then have to give an explanation in which I believe this new product is much better than the old one.

Conversations

 The Advertising convention that i will have to include :

•  How do we  reach or define the target audience(Packaging text, image)
• How do we persuade  the specific target audience.
• Making sure  it hasn't been done  before. 
• The  release date for the relaunched product.
• Our creativity with  the  promotions deal.
• What prizes would capture the specific  audience .
• How do we create the brand awareness more by using the logo.

 

Industry requirements

The right institution for  this specific campaign  is confectionary .The reason why is because  this product is manly consist of sugar .This institution is a subsidiary made in  Birmingham.

Advantage :

• Very famous brand.
•  Easy to get audience for instance advertising .
• Has many subsidiary. 

Disadvantage :

• Is very important  that I follow  the ASA regulations guidelines to prevent any misleading that will affect people in different ways. So for instance 'rule9' talks about how  we shouldn't include anything that has violence  when the advert reflect kids.
•  I have to double check the prizes, for instance does it  meet the EU toys safety? 

The institution information must include a specific text :

• The brand logo ,is very important to the viewer's as it brings gives them the  awareness of what brand the  product is begin marketed on. 
• What prizes are include as also  brand sells .
• Social media pages must be included as it will also benefit the advertising process.

medium

the medium I am working in is for Cadbury's Chocolate industry 

I am working in the medium of television and I am making a television advertisement  as I want this product to reach to the mass audience as possible . Is going to be around 40 seconds long advert .

This will also include the relaunch of the product. I will be doing a radio  advertisement  before the tv advert to kindly give the idea of the product to the old generation who are interested to give they grandkids or kids the product voicing over and announcing the relaunch of the product.