SECTION 11 - MacDonald's and Apple
McDonald's uses ASA advertising rule. As they are specified in ads across UK. It's very Important for them to follow their rules. When it comes to advertising they have the power and right to take it down. Now shifting our focus to the advert, McDonald's purpose of this advert was to emphasis how important this little moments are even if it's for someone that isn't viewed as much from us. The full point of this advert is to bring awareness of their small free carrot bag. Now talking about the regulation it's very important that McDonald's actually sell their product or this can lead to deficit in the profits as it can also lead the regulation body take their advert down as their not following the code .
This advert was successful as the ASA didn't get any complains about the advert. This advert is manly targeted and reflect on kids .'Rule number 5 'emphasis that they shouldn't be any violence used While kids are seen in the advert ,as it could reflect on them. McDonald's seemed to present this advert by educating the little ones at home By reminding them of something they keep on forgetting.
This was a lovely way for McDonalds' to rise back up as their last advert had some any complains from widows , as it did impact many kids life by watching it .
Section -Apple air pods
Apple also seemed to use ASA regulations. Now the advertising campaign uses this advert to bring awareness to those people who seem to have long tiring days. During this advert Apple could have present something that would have impacted peoples life. For instance, they could have presented something that can impact people with depression by using sad song or presenting something that wouldn't have motivated people to go and buy it . This would have increase chances of people complaining . During the advert apple seemed to present different working class which in this case it makes it perfect as it didn't make no one complain to the ASA.
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