Idea Number 1
Storyline - This advert will take place in a house . Where two different age group are going to be seen. We will have a single mother with a 10 years old child .This advert will manly capture people attention as it will also make them fill sympathy. The story will start off with a busy mum working to get money for her family while the little girl is steering at the mother and suddenly ask ''mum did you buy me my favourite chocolate with the toy you promise me' '? then the mother will replay ' I was busy Lora I'm so sorry ,but here we go (old Cadbury's Cream Egg) then the little girl will look at it and say ''what about my toy ?'' then after the mother will reply I'm sorry I couldn't get you a toy maybe next time. After 2 weeks the mother bought her a new version of Cadbury's Cream Egg. ( the mother says ,I'm sorry again I couldn't buy the surprise toy)While the child was eating the cream egg she realised that the inside had a surprised toy ,then she said 'mum mum I have a surprise toy then the mother was like ooh it comes with toys ?
Representation - This advert will has a child and a mother . But anyone can eat and enjoy the cream egg .
Conventions Tv ad -
The tv advert will be a 1 minute long as will be showing the story line
Conversation Radio ad - The radio advert will have a 30 seconds advert. During this advert we will have a piano instrumental that will be played . Then the Cadbury's egg will be introduced by describing the texture of the chocolate. We will also include a special giveaway that will have 3 tickets to Italy .
Key Message and Approach -
The key message of this advert is to get parents not to buy kids as much surprises as the chocolate has it .
Slogan
''win the best price. ''
Call to action
The call to action would be go and buy the cholate to win prices .
Link between the two adverts(campaign)
Both ads will have a chance to win a thicket to Italy .
Idea number 2
The second idea will take place in this La swimming pool called Sapphire. In this advert I will be showing different age group that are partying and celebrating the new Egg Cream by Cadbury's . The party will start off boring , then suddenly when people eat the Cadbury's chocolate they will become happy and dancing .
Representation -
This advert will show different age group which it will allow other people to buy it .
Conversation Radio ad -
This advert will be 50 seconds long . At the beginning the video vibe will be chill with no sounds . After when the people start eating the chocolate egg the video will have a loud music. The radio advert will allow you to get an offer card for three best shoes shops .
Conventions Tv ad -
The tv advert will be 1 minute long and it will be showing the story line
Key Message and Approach -
The key massage of this advert would be that every time that you eat the chocolate it should bring you joy and happiness.
Slogan
Call to action
Link between the two adverts(campaign)
Idea number 3
My last idea will be a man that is about to skydiving and his all scared when sundelly the man that will be helping him to do so gives him and egg in order for him to have courage to skydiving . After the man eats the egg he become all strong and courage to do so. This advert will then offer a skydiving opportunity
Conversation Radio ad -
The radio advert will be 30 seconds long as it will explain the new availability and the opportunity to win a skydiving ticket .
Conventions Tv ad -
Key Message and Approach -
Slogan
Call to action
''Buy it before skydiving,''
Link between the two adverts(campaign)
The link between the two is that they both advertising the egg to get customers and they both have something that will capture audience tension.
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