21- level of skills /Cadbury's Product

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Explanation of your prior experience of and learning around similar products 

When  it comes to planning , I  confirm  that I have  a high  qualities  of organisation and preparation .  This is  seen from my previous planning  work  that I planned  for my Drama  scene called ''Adult Child dead  Child'  . During the planning of this production    I  planned   and invented  different  scene that  then  made a hole play.     Furthermore I  gathered  different age   group  In which I  thought had a high acting skills in order to  put everything together along with  camera and editing skills .This then shows my high qualities of  planning ,organisation ,  creativities of putting a scene together   or storyline .  As I  was a Drama student   I personally think that putting a radio advert together would be very easy for me to do as I have insight on how they make certain sounds and capture the audience attention.

My Cadbury's Product 

 I have chosen the famous  Cadbury's 'Egg chocolate'. The  Cadbury is a company based in the United Kingdom, and Cadbury Cream Eggs are extremely popular in the UK. The reason in why I chose the  Cream Egg is   not only  based on   it's  popularity known from America, New Zealand  and many more  but  I chosen this specific as they make more than 500 million  Cadbury Cream egg each year and 1.5 million cream each day ,and export over a third of them. Another reason why I have chose this product is because I personally think I could reach my target audience easily as I can add  prizes in the chocolate  just like Kinder surprise.


So from the original egg I  would add surprises just like  the image under .
  •  The Cadbury Cream Egg  is  just like confection produced in a shape of an egg, made from the British  chocolatier Cadbury.
  • Cream Eggs produced by Cadbury in the UK by The Hershey company in the United states ,and by Cadbury Adams in Canada .
  • Cadbury Cream Egg was introduced in 1963 by the Cadbury Brothers . They were sold as Fry's Cream Eggs ,and rename Cadbury's Cream Egg in 1971.
  • Looking at the packaging and type of chocolate I believe  that the Cream Egg  gets its tension from the age of 16-24. Looking at the packaging  of the chocolate I can state that there's a foil all  the way around the egg in  its colour purple ,red and yellow.  A quick  fact  is that Cadbury's chocolate uses the colour purple for chocolate in registrations in 1995.
  • The Cream egg can be eat in one go as they are smaller than before (39g)  but can be very sticky during the eating process. The  idea behind the chocolate  egg is to eat it during Easter .   

                                                             Advert 16 April 2016           


 

Watching this advert I can emphasis different scenarios that were  all added together. During this advert  the egg took us to different job sections and those are:
  • Hairdresser    
  • Caterpillar 
  • Contractor 
  • Writer /office
  • Chef/Housewife 
  • DJ/Someone that enjoys music  
The advert  seem to appeal  more to working class  people ,so for instance the age of 20-40 . This gives us an idea  that no matter  what job you do you should have time to eat the egg.  I personally will sate that the call action for this advert is to  persuade  the working classes to buy their product more not matter where they are. In each scenario we saw how  the egg got splashed ,this gives an idea of how their product is  delicious and creamy is the inside .

What ideas do I have ?
  •  The advert will be  one minute long . I would start by changing the packaging .The reason why I would do so is that looking at the original  one I believe that it doesn't attract  the audience below the age of 16.  
  • This is an idea 
  • The advert will   have a better quality and a good storyline .
  • I would add prizes that not only will get kids involve but also adult.
  • The advert will be a minute long .
  • During this advert  they will  be a  single mum that has one child …
  • The logo will  be the same and it will be at the centre of the chocolate so that  other people can see it
  • The advert will last 1 minute to present the new product
History of the product  


A Cadbury Egg chocolate is a confection chocolate .This chocolate has a shape of an egg  made from the British chocolatier. Cadbury While  filled egg were first manufactured by Cadburys  Brothers in 1923 , The Cream egg  was introduced in 1963  then got rename ''Cadbury's Cream Egg in 1971 .

Cream Eggs are produced by Cadburys in the UK The Hershey Company in the United States and by Cadbury Adams in Canada. Then they were sold by Mondelez International in all  markets except US,

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