Campaign logistics (add more of both)
McDonald’s uses flighting scheduling to present the 2017 advert called “carrot stick”. This was a great idea to gather their audience by using a seasonal time. The advantage of them using this type of scheduling is that audience are only targeted at a specific celebration time which in this case is Christmas. According to research the Christmas advert was released in channel4 and ITV, including prime sport in a popular show during called I’m A Celebrity, Get Me Out Of Here and X-Factor. Now zooming into detail I can personally say that advert are expensive and can be competitive sometimes, so is very important that the success of the company also comes in contact too. McDonald’s paid a lot of money To get they show advertised during a famous show as they knew that they could have obtained certain targeted audience from people watching X-factor which is (16-36) which deep in it is very clever as not only they getting people from the daily target audience. But they are also increasing their target audience by reminding people who are watching this famous show to buy the food while they watching it.
APPLE Logistics
Apple uses the Continuity Model to schedule the Air Pods advert. Apple was initially showing off the second-generation Air Pods with the wireless charging case. According to research, the advert run across chosen Mediums for instance during cinema ,commercials and print ads .Apple promoted their airports through commercials by focusing on how their product are different from competitors. Apple promote their product by using social media , This is a great way to keep their target audience as it is. Apple seem to identified they target audience behaviour. As they have done their research into audience segmentation to purchasing their product as as Apple tend to develop every year.
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