Lo1-Advertising an Introduction'.

When we talk about advertising we typically think of promotions or ads that sell products like clothing, beauty products, or household object when considering advertising.

 But advertising is often used to provide information and promote media text such as TV shows and music albums by media organizations. 

Ads are usually created by advertising agencies and they specialize in producing advertisements that can be shared on various platforms, including :

Cinema

Television 

Radio

Billboards

Internet 

Leaflets and flyers

Magazine and newspapers

 For example Internet advertising techniques:

The web is becoming a vital place for ads as more and more people use digital devices to access media.

Some of the specialized technique include:

 Email marketing: When advertisers have your email address and send adverts to your inbox. They might also include special offers to promote more buying.

Pop-ups: Adverts that appear when a  particular web page is used. They are also linked to competition-related and offer prizes or discounts.   

Pop-unders: ads that appear when the site is closed.

What are the Purposes of Advertisements?

• Awareness
•  Educating 

• Advertisement as a tool to promote direct sales

 The aim of advertising is to increase the awareness of a brand name or product or to provide the public with information about the availability of the product.

Whenever a new product enters a market, it does not easily gain the benefit of the buyer unless they are well informed about it. An awareness of the product must exist.

 

Advertising campaign

An ad campaign is a series of ads that revolve around a particular message and create to fulfill a particular purpose. Campaigns are very often cross-media but sometimes consist of a series of products in a single medium.

https://www.youtube.com/watch?v=Oty9gFAkqfc

 Watching this TV commercial, I can emphasise that IKEA  uses the concept of ghost to emphasise  the large audience making a mess during the gathering.  And suddenly it comes across that when IKEA, so in this case, the 'Houseowner ' comes in the house, everything seems to be clean and tidy as they explore the ambiance of the store.