Advert from the same non-food campaign
Website: AirPods (2nd generation) - Apple (UK)
The first ads campaign shows an air pods advert made in 2019. The ad is found in the apple website where everybody can access it.
This is an example of what the website shows : the website shows the function of air Pods by advertising in
Tv :Apple AirPods: Bounce - YouTube
The second advert is an Air Pods ad where it emphasises that the use of Air Pods make you feel fragile everywhere you go. This advert was created in 2019 and was displayed on YouTube.
Target audience :
The advert's target audience is people ranging from teenage tears to adult, basically all round ages. Especially for people who listens to music in general when in public for example and those who are interested in keeping themselves busy by listening to music when traveling to and from school or work to pass time. And also for those who listen to music to relax. For example, a moment in the advert which would appeal to the audience is when the man fell to the floor and had jumped right back as if the floor was a trampoline, then he continued dancing. This implies how the man is so immersed in his own world, while listening to music, without a care in the world about what anyone thinks or says about him. He is clearly showed as enjoying his life, even while the background is full of grey and sombre buildings. Because of the man's good vibes, the audience's attention is focused on him father than the dull background. This links back to the air pods, the advert's purpose is to show and convince the audience that wearing air pods would make people happy, detached and free from the usual tedious and dreary reality. And that would make people buy the air pods. People who own Apple air pods products are manly student that are in education. Apple stated that the target customers for Air pods are addicted to their air pod devices as it help them maintain their professional life style.
Adverts key message -
The advert's key message is that by buying their Air pods, you can feel good, you can escape the dull reality we live in by listening to music directly in our ears. And that with the air pods it shows that it's clearly easier to move around, and dance as they're wireless. Which takes people's attention, as people in general want to listen to songs at their most comfort way. For example, a moment in the advert which shows the key message is when the man is seeing dancing around the dull and dreary scenario of the city, buildings and people. His dancing emphasises how happy and detached from reality he is, going on about life while enjoying it with the power of music and comfort of the wireless air pods. Comparing both ads i can emphasis how easy the use of this new wireless Air pods are . The website gives you the information of how you can feel free and relive when you have them on ,by also adding how they pause themselves when you don't have them now comparing it to the video definitely say how this two gives you the idea of freedom when you have them on.
Approaches to advertising campaign .
Apple AirPods keep on developing and impacting their audiences. Apple is one of those campaigns that work on their product such as AirPods to make their target audience even bigger. Apple's aim is to encourage the audience to remember the campaign as they're buying and consuming their product. There is one effective advert approach that Apple uses to market their advert and make it as successful and memorable as possible, one of them is the Celebrity endorsement. The ads feature the famous American Rapper called Tierra Whack, to advertise their AirPod. Zooming in to the advert I can say that the advert was a good idea to attract their target audience for the audience to identify the particular celebrities and relate a particular product. In this case, the advert that I chose is called “Bounce” who is a famous French dancer, choreographer and artist. I think that Apple using this famous French artist was very successful, as many people see and admire it. This gives Apple good marketing as people will look after him and purchase the Air Pods.
Tierra Whack
Advert from the same food campaign
TV advert:
- The first food ads campaign shows an advert from McDonald's . This ad campaign emphasizing a story of a young girl with her father on a shopping trip who is saving a McDonald's carrot stick to give to Santa's reindeer. However , her brother points out that one carrot won't be enough for all of them when they return home, and so they go back to McDonald's to grab a packet of carrots .
- This advert was displayed in 2017 nearing charisma's time. The ads was aired on Television ,cinema and finally Social media .
Print advert:
This advert campaign is targeted to family and children specifically, as during the advert they were included. McDonald's Advertisement campaign has a purpose of achieving specific aims by using its advert to introduce a product or to remind the audience of the benefit or reason why they should buy the product. And as we can see they used the Christmas celebration time To remind the audience to purchase their product which is a bag of carrot. Now at days adverts are very effective as they make them very effective, as the producers have the right to only target a specific audience to get their message across. McDonald's uses demographic and behavior to identify its focus audience. The use of demographics was used in this advert a lot, for instance, a family people on the bus but mostly religious people, the reason why I'm saying this is because they did this advert specifically to raise awareness of how red deer are also important when it comes to Christmas. Now if we slightly shift things we can emphasis that not all religious people celebrate Christmas.
McDonald's is one of those companies that uses their ads to make their campaign even bigger by creating an advert that makes the audience feel sympathy and empathy towards the screen. The ads called reindeer tries (carrot stick) which is the advert-that I chose . In the advert, we see that there are two main characters which are a father and a daughter. Now McDonald’s uses the little girl to demonstrate and emphasis how we keep on forgetting little important things during Christmas, their advert makes people realize how Christmas isn’t only about Santa but it also involves the reindeers. The producer uses emotional language and sympathy demonstration where it makes the audience feel unprepared towards it. McDonald’s uses their emotional feelings to create a story in order to deliver their messages. An example of an emotional advert that McDonald has created is the 2020 advert called “Are the reindeer ready?" This is a great example to explain how McDonald emphasises that you might feel sad before Christmas but eating McDonald's gives you the happiness that you need. This story includes a mother and a son. During the story it seems that the son was sad during the whole day but suddenly, when the mother decided to buy some McDonald during Christmas Eve, the child seems to have the Christmas spirit back.
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