LO1- INTERPRETING BRIEF
Cadbury's chocolate has been looking at the chances of re-launching its sweet and rich chocolate. They would want you to consider three different areas such as the market and its target audience, as well as legal and ethical constraints, to ensure that all the components comply with the required codes. I would also suggest the use of synergy in order to increase the efficiency and profit that occurs as a result of vertical and horizontal promotions, as it will give a chance for a bigger campaign with an impact.
They also want you to make a 40 seconds Tv advertisement and one radio advertisement as part of the well-funded re-launch to make the public aware that these rich delicious chocolates are out there.
In addition, I want all the content produced to be original and produced by you. However, music audio effects from the copyright-free source may be used, but must be referenced.
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