Section 8- Choice of media for the ad campaign
McDonald's used three different advertising medium for this specific advert and those are broadcast, print and online.
Each one of them is effective. But the tv advert was a huge advantage as it made them reach to a larger audience. As we know a lot of people have access to broadcasting channels which I personally think you can make it run during specific programs in order to catch different age group. And that's exactly what McDonald did they run the advert during a famous tv show .
Tv advertisement is this suited to this type of media medium for advertising as using radio as an advert wouldn’t be as effective as much .one of the reasons is that radio can only impact audience through sound. You don't have imagery to play with moreover people tend to listen to with while engaging with other thinks such as driving. Therefore you don’t really pay tension to it.
Section 9 - Call to Action
McDonald’s has a technique when it comes to advertising, and that is when they use emotions to attract their audiences. The purpose of McDonald's advert is for people to feel sympathy towards the advert but at the same time making they involve themselves in whatever they put out there. This is shown in the advert when they use a little girl who is determined to save her last carrot that she got from McDonald's for Santa's reindeer. This is an effective way to persuade parent and kids to get involved during this magical times .
The response of this advert mechanism is to bring awareness and realisation of how people forget about little things .This advert is a perfect way to remind people that during charismas little thing matter even if is a bag of carrot.
Apple
Apple uses different ways to advertise their product comparing to other brands . The most effective way for them is to use media platforms in order for customers to engage. However , it uses other
social media platforms for customers engagement such as YouTube, Twitter and pop-ups mainly to engage its users.
As we can see apple Air Pods was trending on Twitter. As many people tend to respond and give their opinions towards this successful product. This could be a great way to identify the target audience.
As we can see Apple also used YouTube to advertise the product .
I personally think that advertising online is more effective than radio. The reason why I'm suggesting this is because now at day people tend to use social media more than listening to the radio as it won't cover all the target audience by using radio. Apple's main purpose is to get the youngest generation to purchase things. Radio could work for probably business people or working-class people but not as much as social media.
Section 9
Apple commercial uses three different mediums and e techniques to draw and persuade the audience to purchase their product.
The Air Pods Bounce commercial starts with an ordinary man sitting on the edge of his bed while he dispiritedly throws a ball back and forth to himself. He then gets up and puts on a nice suit to go outside. Before leaving, the actor looks in the mirror and forces a smile upon his face, then reaches for his Apple Air Pods. After connecting his Air Pods, the actor quickly turns on the song “I Learnt Some Jazz Today” by producer and songwriter Tessellated. He then walks out of his home and begins walking down the sidewalk. After taking a few steps, the actor sees an ordinary bed mattress laying on the ground. Out of curiosity, he jumps onto the mattress and flies to land on his feet. The actor then realizes the sidewalk and everything on it is made of a trampoline like material. Air Pods campaign shows man bouncing freely through city streets,” “Music can move you, enough to dance and even groove in public. Apple takes that to a joyous extreme in its new gravity defying film for Air Pods.”
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